Yesterday, I decided to take the “better way” (aka the Toronto subway) downtown to a meeting.  As I was making my way towards Yonge and Bloor I noticed a bit of commotion.  There were fellows on loud speakers and dressed up.  It looked like a rally of some sort, which I wanted to avoid, but due to construction could not.  So I marched through this group of  young people  and received a postcard.  I would have tossed it out except I was intrigued by the logo—teambuy.ca-buyers unite.

What is Team Buy?  It’s a company trying to shift the power of buying into the consumers hands. It’s “collaborative buying, leading to massive discounts”.   I love the idea, because I love a good deal.  Everyday there is a new item on for ‘sale’, they require a certain number of people  to sign up to buy the item for the sale, in order for the sale to go through.

Now let me back track a bit.  This idea of the power of buying was alluded to at the TED conference by Jamie Oliver and his food revolution.  It’s the concept that when banded together, consumers have huge buying power  and can  insist that companies provide us with better and healthier products.  I like teambuy.ca because of the potential for savings on products, food and services.  I think, however, beyond just good deals, something like teambuy.ca could facilitate the purchasing of healthy food for people.  Often, it is cheaper for people to simply buy fast food rather than a healthy alternative.  With Team Buy, there is the potential to leverage their buying model for healthy alternatives.  Talk about a win-win situation:  good deals on good healthy food.

Check out Team Buy and let the Buyers Unite!

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